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The song "Sweet Victory" has experienced a massive spike in online engagement thanks to its appearance in the Super Bowl halftime show. According to Nielsen Music (via Billboard), the song's streams and downloads increased by roughly 566% in the days following the performance.

SEE ALSO:SpongeBob showed up at the Super Bowl thanks to Travis Scott

Before the Super Bowl, "Sweet Victory" was listened to on-demand around 46,000 times a day; on the day of and day after, that number reached 310,000. The song, by David Glen Eisley and Bob Kulick, is featured on the 2005 Spongebobcompilation The Yellow Album.

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Spongebob's introduction to Travis Scott included approximately eight seconds of "Sweet Victory" as a tribute to Spongebobcreator Steve Hillenburg, who passed away in November.

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TopicsMusic